The brief is one
of the most important thing in design process. It outlines all the information
we need to complete our project successfully. This is a sort of draft which is
made to give us a overall picture of
what is the main goal, what are the audience, what are expectations of our
client, how it should be reproduces, if there is any restrictions, time
planning and budget.
After reading
first chapter regarding assignment 2 I did some researching on internet. I
spent some time reading advice on various blog on what are the key things
related to brief. Some advice I found very useful and I am going to apply it on
my first exercise.
Designers
generally agreed that brief is so important part of working process that it is
almost impossible to create valuable artwork without having good and detailed
brief. That makes sense to me because it should supply me with as much
information as possible. It is very important to ask right questions and to
have clear answers. At contrary it might happen to miss something that is very
important which would later might distract whole work.
Designers should
stream not to let anything unclear. As I mentioned above I came across the many
advice which helped me to create scheme of my own brief which would provide me
with crucial answers.
It is always
good idea to have a brief in written form. Although client might insists to
communicate verbally (for example on phone) it is useful to compose a brief in
written form for your own purpose. It will give you better insight into clients
needs, help you to make a better plan and accomplish the goal.
So here are the
main questions which should be asked when planning and managing the project.
Useful background information
It is very
important to get well informed about company. When it was established, its
history, activity, what are the main tasks, position in marketplace, target
audience etc. It is good to be informed about competitors and its relationship with client so I can get
better image about company position in market.
Project overview
It should determine
what is my project, what I have been asked to do, whether is creating
completely new brand or redesign the existing one. I could state some general
thoughts about it.
Prime objective
What is the aim
of project? What do I hope to achieve? Prime objective is for example to launch
new brand. It is important to determine keywords that should stands for that
brand, like it should be fresh but professional, more classic then modern, etc.
Target market
It is about to determine
the target market for client. It could be for example existing clients and professional companies. I need to think about
the message that I want to send by my design.
Image and tone of voice
It should
contain information about their image and how they want to be presented
publically.
About design
We all have
different ideas and taste so it is very important to determine what are clients
likes and dislikes. It is good to include my thoughts about design. Client may
induce some examples of what he likes in design so it could be a good way to
get a proper guideline. It should cover issues about colors, printings, whether
design should be more fresh and modern or to be more classic and to have
longevity, so it won’t date during the time.
Timescales
Very important
thing is to make a good organization of time. I should estimate how much time I
need for work to be finished. Also I need to think about resources and costs.
Most important thing is to determine the deadline.
I need to
structure given time in the best way. I have to ensure myself that I am going
to leave enough time to do some research, develop an idea and finish the
artwork.
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