Part 4: Research - Vernacular typography

The modern era of globalization took a toll in so many aspect of our lives. It’ s all became so uniformed that I began to look at us as modern human robots. The expansion and domination of big corporations created humans which are in the first place consumers. We are simply overwhelmed with a huge amount of aggressive marketing and it all made in such a way that every free hour should be spent in a big shopping mall because” you have everything in just one place!”

I am strongly against this consumer machinery and its brainwashing. As a result, we have a situation where every city looks the same. The same shopping malls, same modern buildings with in mirrors and glass, the same fast food restaurants, corporations, billboards, etc. Even the tv advertising looks the same for every country. The cities began to loose their personal touch and I am happy to see vernacular typography because it means that giant corporations didn’t manage to ruin everything. From the very well crafted to some crudely and amateurish examples, vernacular typography is a proof that artisans and old crafts along with the spirit of particular location are still alive.