Vojvodina
is autonomous province of Serbia which was in past a part of Austro-Hungarian
Empire that collapsed in 1918. The largest ethnic groups are Serbs and
Hungarians and this exhibition is about the beginning of advertisement in
Vojvodina.
I must say it made a big impression on me and I found those
advertisements more interesting than these modern ones. First of all it was all
custom-made by old artists and artisans. Illustrations and letters that are
hand crafted have more authenticity and warmth than those from digital era. I
especially like the text in advertisement that was often in form of interesting
rhymes and some of them were actually small cute poems. And generally what I like the most about these
old advertisements is their clarity when it comes to messages. For a moment I
had an impression that I was transferred to another time. I also had an opportunity
to watch a one of the first video advertising but unfortunately I couldn’t
capture it.
PACKAGE DESIGN
BRAND IDENTITY
CATALOGUES
FLYERS
POSTERS
NEWSPAPER ADVERTS
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